The Guardian has the story:
'Sugar daddy' website owner charged with debauchery in Belgium
Norwegian Sigurd Vedal’s site Rich Meet Beautiful promised to help students meet rich men
"The chief executive of a pan-European “sugar daddy” dating site that targeted students with adverts outside Belgian universities last summer has appeared in court charged with debauchery.
"Norwegian Sigurd Vedal, 47, whose website Rich Meet Beautiful claimed to offer a “Fifty Shades of Grey” experience to young women, is being prosecuted following a complaint by the Université Libre de Bruxelles.
...
"After success in Scandinavia, the Norwegian company behind the website said it aimed to recruit 300,000 Belgian registrations by the end of 2018, but it was forced to end its marketing campaign after an outcry. Similar sites have emerged in the UK targeting female students. The US-based SeekingArrangement.com was found in 2015 to be offering premium membership to users with a university email address.
"Vedal appeared in Brussels criminal court on charges of debauchery, public incitement to debauchery and violating anti-sexism laws."
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