
The grounds for refusal are divided into two: 1) ‘absolute grounds for refusal’ which refers to the 'intrinsic qualities' of the sign and its ability to function as a trade mark i.e. to be able to be distinguishable in the market; 2) ‘relative grounds for refusal’ which refers to conflicts with earlier 3rd party rights. The IP Key Latin America notes that the DNPI is the “first Latin American IP office to analyse and find common ground with the criteria developed under the Common Communication on the Common Practice of Distinctiveness – Figurative marks containing descriptive/non-distinctive words”.
For more information click here. The paper can be read here (Spanish), and here (English).